For Golden Globe-winning actress Kate Hudson, fashion is more than what she’s wearing. Fashion’s been a part of her life since she was little. Now, as an adult, it’s a larger part of her life; since co-founded Fabletics in 2013. Despite the many challenges of starting a new fashion brand in today’s economy, Fabletics is growing exponentially.
The brilliance behind Fabletics has much to do with Kate Hudson’s dream of what Fabletics aims to be. It can be said that Fabletics would not be experiencing its current success with Kate Hudson. It’s actually Kate Hudson’s input that’s made Fabletics one of the most popular activewear brands on the market.
Since its founding, Fabletics has open 18 retail stores and is sold in multiple countries. They also have over one million members. While some complain about the company’s membership model, it hasn’t stopped the 1.2 million members from receiving huge discounts on apparel.
To top it off, Fabletics offers their affordably-priced products using a personalized service. Every new member fills out a short questionnaire about their particular style, and every month, Fabletics recommends outfits. Fabletics even offers a lifestyle quiz for non-members so that they can see which outfits would be recommended for them.
There’s so much that goes into making Fabletics a successful e-commerce brand. For starters, the brand’s model adopted the strategy of Warby Parker: create affordable, on-trend fashion that inspires. Kate Hudson wanted to push that model further; inspiring all women regardless of their health status.
Fabletics inspires every woman to be more active and live a healthy lifestyle. Recently, Fabletics came one step closer to achieving Kate Hudson’s dream. The brand just expanded into the plus-size market, adding hundreds of products for their voluptuous members. Now, all women can feel comfortable and confident buying from Fabletics.
For the most part, all of their members love their products. Like every company, there are a few drawbacks depending on where that member lives, as pointed out by one non-sponsored reviewer. Other than the occasional “out of stock” problem, Fabletics is actually worth the money.
The biggest surprise to her was the huge selection of styles Fabletics has. Fabletics has everything from simple tops to complex cut-outs and sheer fabrics. Amazingly, the quality of their products rivals that of expensive brands like Lululemon.