Brad Reifler has decided its time to change the culture of Wall Street because he’s felt for so long many people have been unwilling to invest due to bad advice given to them and limited options. He mentioned the movie Money Monster and how the storyline behind it was often true for many people.
So he’s decided to do something about it by opening the doors of his company, Forefront Capital to more people and not to simply profit off of people’s investments whether they make or lose money.
Brad Reifler says in order to overcome the real money monster investors need to stick to three principles. First, they need to look beyond the stock market for making investments because while there are other choices out there that are safer.
Second, they need to do their homework on the company they choose to invest with to see if the portfolio managers have delivered good results, and to make sure the company is stable in management.
Third, Reifler says investors need to know why their investing and what their end game is, and they need to stick to that plan till it’s accomplished.
Brad Reifler graduated from Bowdoin College and began his career at Reifler Trading Company, a company he personally founded that started out as a discretionary accounts manager, but eventually grew to a global derivatives and independent futures company.
That company was sold to Refco Inc. many years later, but Reifler had also started Pali Capital back in 1995. This company was a hedge fund management firm that used a unique approach to executing trades and managing funds.
The company’s profits grew in the billions and had offices across Europe and Asia before dissolving in 2008. Reifler then founded Forefront Capital in 2010.
Forefront followed a similar pattern as Reifler Trading Company and Pali Capital in initially attracting wealthy accredited clients, but Brad Reifler wanted to change that to allow non-accredited investors as well.
Part of this was because several years ago he had tried to invest his father’s money in a good retirement fund, but since his father was not an accredited investor he couldn’t find a good investment fund.