Fabletics Announces an Expansion

For Golden Globe-winning actress Kate Hudson, fashion is more than what she’s wearing. Fashion’s been a part of her life since she was little. Now, as an adult, it’s a larger part of her life; since co-founded Fabletics in 2013. Despite the many challenges of starting a new fashion brand in today’s economy, Fabletics is growing exponentially.

The brilliance behind Fabletics has much to do with Kate Hudson’s dream of what Fabletics aims to be. It can be said that Fabletics would not be experiencing its current success with Kate Hudson. It’s actually Kate Hudson’s input that’s made Fabletics one of the most popular activewear brands on the market.

Since its founding, Fabletics has open 18 retail stores and is sold in multiple countries. They also have over one million members. While some complain about the company’s membership model, it hasn’t stopped the 1.2 million members from receiving huge discounts on apparel.

To top it off, Fabletics offers their affordably-priced products using a personalized service. Every new member fills out a short questionnaire about their particular style, and every month, Fabletics recommends outfits. Fabletics even offers a lifestyle quiz for non-members so that they can see which outfits would be recommended for them.

There’s so much that goes into making Fabletics a successful e-commerce brand. For starters, the brand’s model adopted the strategy of Warby Parker: create affordable, on-trend fashion that inspires. Kate Hudson wanted to push that model further; inspiring all women regardless of their health status.

Fabletics inspires every woman to be more active and live a healthy lifestyle. Recently, Fabletics came one step closer to achieving Kate Hudson’s dream. The brand just expanded into the plus-size market, adding hundreds of products for their voluptuous members. Now, all women can feel comfortable and confident buying from Fabletics.

For the most part, all of their members love their products. Like every company, there are a few drawbacks depending on where that member lives, as pointed out by one non-sponsored reviewer. Other than the occasional “out of stock” problem, Fabletics is actually worth the money.

The biggest surprise to her was the huge selection of styles Fabletics has. Fabletics has everything from simple tops to complex cut-outs and sheer fabrics. Amazingly, the quality of their products rivals that of expensive brands like Lululemon.

Kate Hudson’s Fabletics Could Possibly Pass Amazon

To say that another clothing company even has a chance at catching or beating Amazon says a lot, Amazon is sitting comfortably in that top spot and pulling down well over 20 percent of all the sales in this extremely competitive market. Even with that type of lead on the nearest competitor, one clothing manufacture of women’s apparel is in fact closing the distance to the number one spot. Take a closer look at Kate Hudson’s Fabletics, you might be surprised that this company was able to net $250 million in sales of workout apparel in just a few years.

 

Listen closely as Hudson talks in detail about her athleisure brand, and what you are going to discover is that this is more than just low-cost workout apparel and high-quality merchandise. Hudson says that she gives the majority of the credit for all those sales to a sales technique better known as reverse showrooming, and her rewarding customer membership program. Look at these women as they are shopping the Fabletics stores in the mall and you are going to discover this is not your everyday shopping experience.

 

In the retail stores at the mall, women are shopping around for deals, they are applying for membership, they are taking the lifestyle quiz, and they are trying on as many pieces of active-wear as they can. The amount of sales in the retail store are not the deciding factor to Kate Hudson’s Fabletics success, the real power comes from what these same women do when they are shopping at the online store. The e-commerce store is linked to the mall store, so anything you tried on and liked, is moved to your online account for future consideration. Women go online, see things they know fit, and the buying process just got that much easier.

 

Look at that shopping experience compared to what happens when you are looking to buy clothing at sites like eBay or Amazon. You think you found the perfect pair of leggings or tank tops, you pay good money to have the shipped, and they arrive but don’t fit. You have to ship them back, then order a different size and hope that will fit. By the time this shipping process is through, weeks could have passed you on by. At Fabletics, you get those pieces that flatter your unique frame so you can wear them to the gym this week.

 

The benefits of Kate Hudson’s Fabletics are even more rewarding, like free shipping for those online orders and even discounts on all workout apparel. If you took that lifestyle quiz, then you now have a personal Fabletics shopping assistant who is looking for a new item each month they think that you might enjoy. The whole experience is geared towards giving these female clients what they want, and that is to be appreciated and pampered. This is something Kate Hudson’s Fabletics has no trouble giving to their customers, and those shoppers have been turning to loyal customers ever since.

Black Friday week is still going strong! Shop the sale in stores and online. (Link in bio)

A photo posted by @fabletics on