When Adam Goldenberg co-founded the online subscription fashion companies JustFab and Fabletics, he didn’t have a background in fashion. But Goldenberg was an entrepreneur that knows how to identify and tap into trends. He has been doing that since as a 15 year old he founded Gamer’s Alliance according to entrepreneur.wiki. Since then he has used his ability to identify the needs of the public to create a whole host of successful companies and generate hundreds of millions of dollars. Now with JustFab and Fabletics Adam Goldenberg is drawing on his business experience to grow the companies and develop these unique brands.
With JustFab and Fabletics Adam Goldenberg, Don Ressler and Fabletics co-founder Kate Hudson are launching fashion companies that are reshaping the fashion e-commerce landscape. They are combining fun, style, comfort and convenience with a unique marketing model. They are also tapping into the passion for fashion of co-founder Kate Hudson and JustFab president fashion icon Kimora Lee Simmons. Add Don Ressler’s talent for marketing on CNBC.com and it’s not surprising the JustFab and Fabletics teams have enjoyed so much success. Together they have taken the online fashion industry by storm.
With these two companies Adam Goldenberg and his partners have created a personalized online shopping experience. It merges cutting-edge fashion with social interaction and delivers comfortable, stylish, ready-to-wear clothing at affordable prices. They have been able to seize this largely untapped opportunity by making the experience of buying their fashions online engaging, fun and highly social. Goldenberg and his co-founders have created a subscription model that’s attractive, interactive, easy-to-use and delivers a great selection of clothing, handbags, shoes and accessories that matches its members’ taste.
The JustFab and Fabletics business model keeps member engagement high. The clothing members receive is based on their previously expressed fashion preferences with input from the company’s ‘style teams’. And now the companies are reaching out to an even broader audience at http://www.hudl.com/profile/4913266/adam-goldenberg. In 2016 JustFab and Fabletics kicked off their ‘all sizes’ campaign. It’s a celebration of women of all shapes and sizes and an invitation to them to enjoy the beautiful, stylish, comfortable clothing the companies offer.
Fabletics is now opening as many as 100 brick and mortar stores worldwide.
Their millions of members help decide what styles are in stores in their area. It’s all part of the interaction between members and management Adam Goldenberg and his team envisioned when they conceptualized this new fashion subscription model.